In an Accenture survey, 50% of consumers buy store-brand products because they perceive the quality to be just as good as the brand-name equivalent. A new study from Accenture shows that the threat store-brands pose to brand name products is not going away. Nearly two thirds (64%) of shoppers surveyed by Accenture admitted that their grocery carts were at least half full of store-brand products, and 39% said they have increased their purchase of store-brands in recent years as a result of ...